Category Archives: Link Building

Looking for Guest Blogger Opportunity??

Guys, I am writing this article for Search engine optimization (SEO) purpose only. Before I proceed to find out guest blogger opportunity in Google search engine, I would like to suggest you to use guest blogging as a white hat SEO practice only. I recommend reading “The decay and fall of guest blogging for SEO – Matt Cutts to understand this. You have to work upon quality content building and then sharing as a guest blogger other wise you will ruin your own search results.

Guest blogging gives you an opportunity to build tier one links which you can strengthen further by building tier two links. To find good blogging opportunity, look for the blog which restricts you to maximum two contextual links from the article and two links from author profile. Otherwise that blog is just link farm and it can harm your back link profile(Bad Neighbor)

There are many tools by which we can find guest blogging opportunity, I prefer scrapebox for this purpose. But in this post, I will discuss free methods available for everyone.

Now to search for guest blogging opportunity, we have to rely upon common sense. Any website which wants guest blogging , must have some common foot prints.

For example most of the websites have author inviting text: “write for us”, and it can be available in URL, Title or in Anchor. This foot print helps us to search for desired results using Google operators . Let me share example search queries which you can use.

  • intitle: “write for us” + keyword
  • inurl: “write for us” + keyword
  • inanchor:”write for us” + keyword

Here keyword is a generic keyword of your industry.

Let’s see basic search command:

inurl

  Screenshot for industry specific blogs with Guest blogging opportunity:

intitle

 Now, it’s your turn to explore more with Google search operators and become the guest blogger.

Be a good guest, blog well!

Advertisements

Best Chrome extensions for Digital Marketing

Internet marketing requires a lot of work tobe done  with continuous monitoring of efforts. I use few chrome extensions which make my life easier in this field. Let me share these with relevant screenshots, which helps you understand them.

1. Moz bar: It is a famous extension developed by Rand Fishkin. It discusses two matrices  Page Authority(PA) & Domain Authority(DA); which helps you understand ranking of search results in Google.

moz

2. WooRank: I found this one quite interesting as it gives overall picture of any website. It covers social signals, mobile responsiveness, SEO issues, Local directories, Online reviews, Visitors analysis & many more. I loved it.

woorank

3. Builtwith(bw): It is really useful when you are planning for a website from scratch and you want to understand technical requirements which can help you win over your competitors. It helps you to discuss with developer regarding technical know-how about project. So go to your number one competitor site and run Builtwith. You will get to know about details like web servers, frameworks, marketing tools, content delivery networks, syndication techniques & widgets implemented there.

builtwith

4.Pagespeed Insights: It is developed by Google for onsite analysis. It will give you clear picture of areas that require to be worked upon, which can lead to better experience of visitors on your site. You can also directly go to Google developer to do your homework.

pagespeed

5. Tag Assistant: This is again from Google and developed in correlation with Google Tag Manager. It is quite helpful for non-developer marketer to understand sequence of tag fire which lead to capture data or event.

tagassitant

 

Now, it’s your turn to try fantastic five chrome extensions in your day to day browsing.

 

Best practices for Keyword Research

It was August 24, 2013 when a big change in search algorithm was rolled out by Google and surprisingly no one noticed it. When on September 26, 2013, Google officially announced about the “Humming birdalgorithm;  only then internet marketers realized the onus of change that had already begun. Just before that Google had also replaced it’s famous free tool “Keyword Tool” with “Keyword Planner”.

Although Keyword Planner is not paid tool but it requires a registration with Google Ad-words. SEO specialists were shocked and started exploring Keyword Planner but it did not meet the expectations. Google had not allowed search queries with different match type (broad/phrase/exact) options & the option of device being used for the search query  (desktop/mobile/tabs) was also missing.

a2

According to Matt Cutt, Google, Head Web Spam Policy , they wanted the web to be more natural & secure about user’s search behavior. After some time, Google came back with secure search. It had given biggest shock to internet marketers as in the Google Analytics report one finds that around 80 % keywords are “Not Provided”.

a1

So now, you cannot find which keywords led users to your site. Do you agree that Google is making internet marketing a tough job? It’s up to you to tackle it but we have to do proper keyword research before starting any marketing activity for creating successful online presence.

So how do we  go about this?

Let’s take a scenario, where you have to interact with a client. I discuss here a very basic strategy and will drill down more research on it later on in this post.

  • Sit with your client and ask him to describe his business in lay man language. Don’t forget to write down important phrases and jargons used by him.
  • Now use a keyword research tool and explore phrases and jargons received earlier to create a cloud of prospective keywords. There are few free as well as paid versions available for this research. I personally admire keywordspy or you can go for keywordeye for building your keyword lists. Include every keyword that you dig in your research.
  • In next step, you will go for refining your list in new sheet (Don’t delete any data). As per your list you divide your keywords in three categories (a) Primary Keywords (b) Long tail Keywords (c) Money Keyword
  • Now using any keyword tool, you check search volume and competition level against each keyword.
  • It’s time to define your organic search strategy. Understand one thing very carefully: as your domain becomes older and your back link size increases(Check your D.A. by Moz.com), it will be easy for you to rank well in Google search. So if your site is new and you want to come on top of  SERPs , then go for long tail keywords with lower competition.
  • In your on-site optimization (update its quarterly), define titles, headings and URLs (rewrite if necessary) with targeted keywords and also update content of page as per keyword. (Be careful about optimization & over optimization of page)
  • I am sure you know that primary keywords always have very high competition so use them in your blog pages.

Now It’s time to test the success of your keyword research and take corrective actions if required. So how do we go about this? I do this by Google Webmaster tool (free) as well as Google Adwords (search network campaigns).

Let’s start with Google Webmaster Tools

z1

Webmaster tool is good as it tells us rough estimate about search queries which led to our site and their respective positions. Now, It’s up to you to plan SEO for your site. It has been seen that if your site is present at number 1 position for a search query then chances of click(CTR) on that is around 80 % and for second and third position is it around 10 % and 4 % respectively. So you easily understand the value of first position. Now from here, you can check your long tail keywords which are on first page of Google search and works upon only them and make them reach at number one position in SERPs. Your page visits will increase soon from organic search.

Now , If you would like to explore more in this process, then you can check your advertisement campaign with Google Adwords, surprisingly Google shows “Matched Search Queries” report which will help you a lot to plan your long tail keywords as well as  site content.

z2

Now, you will be very happy to see this but it is generated from paid campaigns so you have to plan basic keyword research before this campaign. In above screenshot, you will find 6250 queries are there which led users to reach the site.

Therefore, the entire strategy must be carefully implemented from step one.

Best of luck! 🙂

Stay tuned for learning more informative & practical approaches to Digital Marketing.

How to use Pinterst for business?

Good News Guys, Pinterest business account is absolutely free!!

So you can setup it now. Go step by step as discussed below:

  • Open Pinterest in your browser and go for business account

 

pinterest login

  •  Once you signed up with it select a username of your choice, I will suggest you to go for primary keyword of your industry. It will help you to appear in top SERPs specially in Google.

Sevenpromises

  • In next step, link this profile with your website and authorize it.
  • Include social sharing buttons in products on website which help users to like and share with their friend on Facebook & Pinterest.

Ganesh Wedding Cards

 

  •  Social share buttons are very useful in providing your site a back link (no page rank transfer) as well as good user experience in discussing about your product/service.
  • Terminology of Pinterest: It is all about Boards & Pins. When ever you have any thing to share with world, you can pin it ( Using analogy of computer file system: Board- A folder, Pins-Files , Pin it- Adding File to folder)

q4

 

  • Working in Pinterest: Now for sharing, you have to organize it on some platform i.e. called Board. You can have multiple boards and on every board you can add multiple pins.

q5

  • As you see, you can pin from any where and It will help to to add multiple products from your website or some one else site and organize it on a board.
  • Whenever a user check his own feeds suggested by Pinterest which shows current feeds as per his interest category & boards he follows, he will come across many pins and what ever he likes from there he can see and pin it in his own board. In this manner, a random user can authenticate about  your products or services.

q6

  • As a user pin an image and add to its board, he will get chance to follow your entire board(very powerful to engage an audience for long term) at the same time he will see your website or if he click on image he will be redirected to same image page on your site(Isn’t Interesting?). Now this user is all yours and can provide you an easy sale.

Classic Wedding Cards

 

This was from my side about basic Pinterest business account handling , SEO benefits as well as e-commerce conversions strategy. Rest you have to explore it.

Best of luck, enjoy reading and do fun.

 

Are you planning for SEO?

As a website owner or online marketing expert, you always worry about visibility of your property in search engines. Specially in eyes of Google as it holds major traffic portion. There are many off page methods which you can think of when you start exploring in field of SEO.

I will discuss a simple strategy which contributes most in off page SEO. It goes like this ” Votes for your site from a site where real visitors come and spend their time is highly valuable”.

There are several methods, you will come across in this journey:

  • Community Building in Social networks
  • Blogging
  • Forum posting
  • Search Engine Submission
  • Directory Submission
  • Social Book Marking
  • Link Exchange
  • Link Baiting
  • Cross Linking
  • Photo Sharing
  • Local Listing & Yellow pages
  • Business Review
  • Article Submission
  • Press release Promotion
  • Classified Submission
  • Social Shopping Network
  • Answers
  • Document Sharing

Source:Day to Day Off Page SEO Tactics

As you can see that I have selected few of methods in Bold & Italic, As per View of  Mr. Matt Cutt, Google, Web Spam Policy Head , at any place in the entire web, when you deliberately try to get votes from sites,Google counts it as a spam and in spite of getting benefited from your strategy, you will be punished for this activity as it had been done in past by Google( Google’s Penguin update).

There is saying in SEO “Cheap SEO is cheap only in short term “, most of the time website owner is a non techie person and he doesn’t know about ifs and buts about SEO. he hires any one without proved track record or a person(company) without certification in this field and loose its business in long run.

Let’s come to topic again, so you need to implement right strategy so here I go and share a chart about this:

Image

 

As per the top SEO experts of this industry, quality of links (Votes) from high authority domains, is holding major share( 20.94 %).

So, your SEO expert will go for this very strongly. But point to be noted again which kind of links (votes)?? Answer is quality links.

Now what should be the parameters of quality links? I suggest you to go again at beginning of this post and see the listed methods (in Bold and Italic) carefully.

As per expert opinion on this, I define quality link(s) as:

  • Which are not from Bad Neighbors
  • Which are not from Irrelevant Sites
  • Which are not with Irrelevant Anchor Texts
  • Which are not readable to Human
  • Which is from authority sites of your Industry
  • Which is Unique: Page providing links to you should not talk about your competitor
  • Any link which holds (Authority, Relevance,Uniqueness & Actual Traffic to your site)

So start implementing methods listed at top of this post which fulfill criteria of quality links.

Stay tuned for learning &  discussing about each method separately in future posts.

 

Basic SEO tips for multiple locations

This is a new topic for most of newbies in SEO Industry. Do you know how your site is performing in organic search results (Google) world wide for same keywords? Let’s take an example for an e-commerce site dealing in Online wedding cards www.sevenpromises.com

For this experiment we will choose a long tail Keyword: Radha Krishna Wedding Cards and we test it for 3 locations.

  • India
  • UK
  • US

See screenshot for India:

 

Image

 

For UK (How to search UK results from Indian IP?)

 

Image 

For US (How to search for US results from Indian IP?)

Image

Now, If we analyse these results then we will get to know that for same keyword string organics search results are varying in India & UK and remain same for US(Luckily).

Now basic question is “What are the factors which determine change in SEO results? ”

As per various expert of SEO Industry, I am summarizing them here.

1. CCTLD extensions (Country level domain extensions like .in, .uk .us)

Because of this reason, most of the e-commerce sites keep country level domains with them.

2. Server location (Website data location)

3. Back link source sites extensions (Like a link from http://www.abc.uk will help in organic search results of UK )

These three are main factors behind search result variations. Other than this one can count upon language of content on site, address on website and country specific content onsite.

This was basic overview on this topic, we will discuss every factor in detail in coming posts.

Keep yourself tune with me.

 

Do you want to learn Link Building?

The idea of actively building links is generally ostracized and off putting in the startup world. This is unfortunate, as link building is a very easy thing to do and it can pay dividends far beyond the amount of effort put into the process. Since literally every Startup can benefit from SEO and more traffic, it is imperative that all Startups have some sort of strategy in place.

As my product is in the SEO space, I figured I would share a link building method that’s safe, effective, and easy to do…even for someone who has never done SEO in their life.

Let’s Get Started

First, a 17 word SEO primer: SEO is a popularity contest, and you need a lot of votes from influential people to win.

I KNOW THERE’S MORE TO IT.

In that primer, votes = links from other sites to yours and winning = ranking high in the search engines.

But that’s enough for us to get started, so please don’t raise objections to this summary. Let’s just roll with it.

So how do you rack up those votes, you ask? You can:

  1. Cross your fingers and pray
  2. Write some really good content, tell people about it, then do #1
  3. Spam the ever living crap out of the internet
  4. Actively participate in discussions across the internet, slowly increasing your brand awareness and reach

Again, I KNOW THERE’S MORE TO IT. Spare me.

For startups with founders who aren’t very well versed in SEO, I recommend a combination of #2 and #4. I’m not going to cover #2 here because, well, I don’t want to. I’m going to talk about #4.

You’re probably asking, “So, how do I actively participate in discussion across the internet and slowly increase my brand awareness and reach?” Well, I recommend the following.

The Really Easy Link Building SEO Strategy For Startups

Step 1) Brainstorm Some Keywords

There are lots and lots of ways to gather lists of keywords, from just scribbling down a list on paper to using fully automated tools. The method I’m going to recommend here is simple enough that anyone can do it in 5 minutes.

  1. Obviously, write down your product name and any variations thereof.
  2. Write down a few short phrases that define your product well enough so that if someone typed it into Google, it’d be reasonable for your product to show up in the results. Let’s take Basecamp as an example. Some keywords that we could describe Basecamp with include: “project management”, “small business project management”, “simple project management”. This really isn’t rocket science, it’s pretty easy to come up with these. Focus on simple, straight forward keywords.
  3. Be specific, but not verbose. “simple project management web app for small businesses with fashion conscious founders” is not a good keyword.
  4. Write down some keywords related to the problem your product solves. Again with Basecamp: “project management for remote teams”, “how to use milestones”, “shared todo lists”. These can be a little bit more verbose.
  5. Write down as many competitor related keywords you can think of, including both brand and product names. “Asana”, “Active Collab”, “Planscope”

Step 2) Find Related Keywords For Each Keyword In Your List Using Google

Go to google and search for each of those keywords you wrote down. Scroll down to the bottom of each results page, and more often than not you’ll see a related keywords list. These are keywords Google has decided are very relevant to what you searched for. PAY ATTENTION TO THOSE. Grab all of those keywords and add them to your list as well.

At this point, you should have a few dozen keywords in your list. Read through it and throw away any keywords that are obviously not good.

Step 3) Generate RSS Feeds From Google Blog Search Results For Every Keyword

For whatever reason, people don’t talk about this much, but here’s a neat little trick. Every time you search for a keyword in Google Blog Search, you can generate an RSS feed at the bottom of the page to subscribe to that keyword. Then, whenever anything new shows up in their index, that will also show up in your RSS reader. Automated keyword mention monitoring? Yes please.

First, search in Google Blog Search for your keyword:

Then scroll down and click the rss feed link at the bottom of the page:

Grab all of these links for all of your keywords and put them into a spreadsheet list or just a text file for now.

Step 4) Add Keyword Feeds To Google Reader

(Note: You can use any feed reader, I’m just using Google’s for this example).

Go down your list of keyword feeds and subscribe to each one. After you add your first one, click the arrow next to it and select “New Folder” and make a folder named “Keyword Feeds”. As you add all of the rest of your feeds, add each one to this same folder.

Step 5) Put On Your Blog Commenting Game Face

You should now have a bunch of blog posts in your feed reader that you can visit and comment on. What you’ll want to do here is visit the posts that seem interesting or relevant, ACTUALLY READ THE BLOG POST, then leave a legitimate, insightful comment. Don’t just say thanks, don’t just pimp your product out. Contribute to the discussion.

Bloggers love comments. Especially on their brand new posts (which is why this method is so powerful). If you leave a good comment on a post, that blogger is going to love you forever. So do a good job here. Also, you don’t have to agree with the blogger necessarily. If you want to nicely object to what they wrote, that’s a great strategy too.

Another little trick is to reply to someone else’s comment. Play Devil’s Advocate or just enter the discussion from their comment instead of directly off the post. Just be natural.

Once you’ve left a comment on the post, you’re going to want to copy the url of that post and save it to a new spreadsheet or text document. You’re doing this because:

  1. Most blogs have comment moderation on
  2. You need to check and see when your post gets unmoderated

Finally, grab the rss feed of this blog you just commented on and subscribe to it in Google Reader. Put it in a folder named “Commented” like in the above screenshot.

Step 6) Monitor Your Comments

Periodically load up the list of urls you’ve saved of posts you’ve commented on previously. Go to a site like urlopener.com and open them up in your browser in batches of 10 or so. A trick here is to use a different browser (or incognito mode) than the one you commented in; reason being, most blog platforms will drop a cookie on you, so you’ll see your comment even if it’s in moderation.

Go through each url one by one and see which ones have been approved. When a comment has been approved:

  1. Remove it from your list of urls in this spreadsheet
  2. Move the feed in your feed reader from the “Commented” folder to an “Approved Comments” folder.
  3. Do a little jig

Step 7) Rinse And Repeat

This strategy only takes about 15-30 minutes a day and can have a very nice positive impact on your bottom line over time both in traffic and (hopefully) conversions from that traffic. There’s no excuse not to do this. So long as you have a good amount of keyword feeds in your reader, you should be able to post 5-10 comments a day very easily.

The Inner Workings Of This Strategy

So there are a few reasons why this is a good strategy to follow for beginner SEOs and Startups.

  1. It’s safe. Don’t listen to people who say building links is Black Hat. It’s perfectly ok to manually comment to your heart’s content. You won’t get slapped by Google for this.
  2. Once you’ve gotten approved on a blog, you usually won’t get moderated any more. That doesn’t mean you should then just start shamelessly promoting your product or spamming every single post on that blog, it just means that you can comment on that blog in the future without having to go back and check to see if your comment got approved. Easy links at that point.
  3. Repeat commenters on blogs makes bloggers happy, which means they will take notice of you and possibly write about you or just mention your product in their own lives.
  4. Comments can send traffic too. Yes, links are good. But the traffic you get can also be great.
  5. The benefits compound over time. The nature of Google and Page Rank and link sources is that they generally get stronger as they age. Getting a comment on a post on the day it’s published means that one day that comment might evolve into a very strong link as that blog post grows in strength itself.

So that’s it. You can get this strategy up and running in under and hour, and act on it every day in about 30 minutes a day. This is very much worth your time and every single Startup out there should be doing this.

%d bloggers like this: