Category Archives: Internet marketing

Looking for Guest Blogger Opportunity??

Guys, I am writing this article for Search engine optimization (SEO) purpose only. Before I proceed to find out guest blogger opportunity in Google search engine, I would like to suggest you to use guest blogging as a white hat SEO practice only. I recommend reading “The decay and fall of guest blogging for SEO – Matt Cutts to understand this. You have to work upon quality content building and then sharing as a guest blogger other wise you will ruin your own search results.

Guest blogging gives you an opportunity to build tier one links which you can strengthen further by building tier two links. To find good blogging opportunity, look for the blog which restricts you to maximum two contextual links from the article and two links from author profile. Otherwise that blog is just link farm and it can harm your back link profile(Bad Neighbor)

There are many tools by which we can find guest blogging opportunity, I prefer scrapebox for this purpose. But in this post, I will discuss free methods available for everyone.

Now to search for guest blogging opportunity, we have to rely upon common sense. Any website which wants guest blogging , must have some common foot prints.

For example most of the websites have author inviting text: “write for us”, and it can be available in URL, Title or in Anchor. This foot print helps us to search for desired results using Google operators . Let me share example search queries which you can use.

  • intitle: “write for us” + keyword
  • inurl: “write for us” + keyword
  • inanchor:”write for us” + keyword

Here keyword is a generic keyword of your industry.

Let’s see basic search command:


  Screenshot for industry specific blogs with Guest blogging opportunity:


 Now, it’s your turn to explore more with Google search operators and become the guest blogger.

Be a good guest, blog well!


Best Chrome extensions for Digital Marketing

Internet marketing requires a lot of work tobe done  with continuous monitoring of efforts. I use few chrome extensions which make my life easier in this field. Let me share these with relevant screenshots, which helps you understand them.

1. Moz bar: It is a famous extension developed by Rand Fishkin. It discusses two matrices  Page Authority(PA) & Domain Authority(DA); which helps you understand ranking of search results in Google.


2. WooRank: I found this one quite interesting as it gives overall picture of any website. It covers social signals, mobile responsiveness, SEO issues, Local directories, Online reviews, Visitors analysis & many more. I loved it.


3. Builtwith(bw): It is really useful when you are planning for a website from scratch and you want to understand technical requirements which can help you win over your competitors. It helps you to discuss with developer regarding technical know-how about project. So go to your number one competitor site and run Builtwith. You will get to know about details like web servers, frameworks, marketing tools, content delivery networks, syndication techniques & widgets implemented there.


4.Pagespeed Insights: It is developed by Google for onsite analysis. It will give you clear picture of areas that require to be worked upon, which can lead to better experience of visitors on your site. You can also directly go to Google developer to do your homework.


5. Tag Assistant: This is again from Google and developed in correlation with Google Tag Manager. It is quite helpful for non-developer marketer to understand sequence of tag fire which lead to capture data or event.



Now, it’s your turn to try fantastic five chrome extensions in your day to day browsing.


Best practices for Keyword Research

It was August 24, 2013 when a big change in search algorithm was rolled out by Google and surprisingly no one noticed it. When on September 26, 2013, Google officially announced about the “Humming birdalgorithm;  only then internet marketers realized the onus of change that had already begun. Just before that Google had also replaced it’s famous free tool “Keyword Tool” with “Keyword Planner”.

Although Keyword Planner is not paid tool but it requires a registration with Google Ad-words. SEO specialists were shocked and started exploring Keyword Planner but it did not meet the expectations. Google had not allowed search queries with different match type (broad/phrase/exact) options & the option of device being used for the search query  (desktop/mobile/tabs) was also missing.


According to Matt Cutt, Google, Head Web Spam Policy , they wanted the web to be more natural & secure about user’s search behavior. After some time, Google came back with secure search. It had given biggest shock to internet marketers as in the Google Analytics report one finds that around 80 % keywords are “Not Provided”.


So now, you cannot find which keywords led users to your site. Do you agree that Google is making internet marketing a tough job? It’s up to you to tackle it but we have to do proper keyword research before starting any marketing activity for creating successful online presence.

So how do we  go about this?

Let’s take a scenario, where you have to interact with a client. I discuss here a very basic strategy and will drill down more research on it later on in this post.

  • Sit with your client and ask him to describe his business in lay man language. Don’t forget to write down important phrases and jargons used by him.
  • Now use a keyword research tool and explore phrases and jargons received earlier to create a cloud of prospective keywords. There are few free as well as paid versions available for this research. I personally admire keywordspy or you can go for keywordeye for building your keyword lists. Include every keyword that you dig in your research.
  • In next step, you will go for refining your list in new sheet (Don’t delete any data). As per your list you divide your keywords in three categories (a) Primary Keywords (b) Long tail Keywords (c) Money Keyword
  • Now using any keyword tool, you check search volume and competition level against each keyword.
  • It’s time to define your organic search strategy. Understand one thing very carefully: as your domain becomes older and your back link size increases(Check your D.A. by, it will be easy for you to rank well in Google search. So if your site is new and you want to come on top of  SERPs , then go for long tail keywords with lower competition.
  • In your on-site optimization (update its quarterly), define titles, headings and URLs (rewrite if necessary) with targeted keywords and also update content of page as per keyword. (Be careful about optimization & over optimization of page)
  • I am sure you know that primary keywords always have very high competition so use them in your blog pages.

Now It’s time to test the success of your keyword research and take corrective actions if required. So how do we go about this? I do this by Google Webmaster tool (free) as well as Google Adwords (search network campaigns).

Let’s start with Google Webmaster Tools


Webmaster tool is good as it tells us rough estimate about search queries which led to our site and their respective positions. Now, It’s up to you to plan SEO for your site. It has been seen that if your site is present at number 1 position for a search query then chances of click(CTR) on that is around 80 % and for second and third position is it around 10 % and 4 % respectively. So you easily understand the value of first position. Now from here, you can check your long tail keywords which are on first page of Google search and works upon only them and make them reach at number one position in SERPs. Your page visits will increase soon from organic search.

Now , If you would like to explore more in this process, then you can check your advertisement campaign with Google Adwords, surprisingly Google shows “Matched Search Queries” report which will help you a lot to plan your long tail keywords as well as  site content.


Now, you will be very happy to see this but it is generated from paid campaigns so you have to plan basic keyword research before this campaign. In above screenshot, you will find 6250 queries are there which led users to reach the site.

Therefore, the entire strategy must be carefully implemented from step one.

Best of luck! 🙂

Stay tuned for learning more informative & practical approaches to Digital Marketing.

How to use Pinterst for business?

Good News Guys, Pinterest business account is absolutely free!!

So you can setup it now. Go step by step as discussed below:

  • Open Pinterest in your browser and go for business account


pinterest login

  •  Once you signed up with it select a username of your choice, I will suggest you to go for primary keyword of your industry. It will help you to appear in top SERPs specially in Google.


  • In next step, link this profile with your website and authorize it.
  • Include social sharing buttons in products on website which help users to like and share with their friend on Facebook & Pinterest.

Ganesh Wedding Cards


  •  Social share buttons are very useful in providing your site a back link (no page rank transfer) as well as good user experience in discussing about your product/service.
  • Terminology of Pinterest: It is all about Boards & Pins. When ever you have any thing to share with world, you can pin it ( Using analogy of computer file system: Board- A folder, Pins-Files , Pin it- Adding File to folder)



  • Working in Pinterest: Now for sharing, you have to organize it on some platform i.e. called Board. You can have multiple boards and on every board you can add multiple pins.


  • As you see, you can pin from any where and It will help to to add multiple products from your website or some one else site and organize it on a board.
  • Whenever a user check his own feeds suggested by Pinterest which shows current feeds as per his interest category & boards he follows, he will come across many pins and what ever he likes from there he can see and pin it in his own board. In this manner, a random user can authenticate about  your products or services.


  • As a user pin an image and add to its board, he will get chance to follow your entire board(very powerful to engage an audience for long term) at the same time he will see your website or if he click on image he will be redirected to same image page on your site(Isn’t Interesting?). Now this user is all yours and can provide you an easy sale.

Classic Wedding Cards


This was from my side about basic Pinterest business account handling , SEO benefits as well as e-commerce conversions strategy. Rest you have to explore it.

Best of luck, enjoy reading and do fun.


Pinterest can be your trump card in Social Media Marketing!



It’s true guys. In year 2014, social media has seen emerging platforms which are more e-commerce conversion centric.


Pinterst  E commerce strategy


As per the report of Shopify, one can easily think of importance of pins now a days. If you analyse this info-graphic than you can see antiques & collectibles are doing really awesome on Pinterest. Any business which uses quality pictures of its product and services can do great.

I had just started it analyzing it for one of my client which deals in online wedding cards and has great collection of beautiful wedding invites. I have recently started its business account with Pinterest. There is a lot of work to do with it. But you can go and see it once. In my next post I will discuss with you how to work with Pinterest.

Social Media Thirst

Are you planning for SEO?

As a website owner or online marketing expert, you always worry about visibility of your property in search engines. Specially in eyes of Google as it holds major traffic portion. There are many off page methods which you can think of when you start exploring in field of SEO.

I will discuss a simple strategy which contributes most in off page SEO. It goes like this ” Votes for your site from a site where real visitors come and spend their time is highly valuable”.

There are several methods, you will come across in this journey:

  • Community Building in Social networks
  • Blogging
  • Forum posting
  • Search Engine Submission
  • Directory Submission
  • Social Book Marking
  • Link Exchange
  • Link Baiting
  • Cross Linking
  • Photo Sharing
  • Local Listing & Yellow pages
  • Business Review
  • Article Submission
  • Press release Promotion
  • Classified Submission
  • Social Shopping Network
  • Answers
  • Document Sharing

Source:Day to Day Off Page SEO Tactics

As you can see that I have selected few of methods in Bold & Italic, As per View of  Mr. Matt Cutt, Google, Web Spam Policy Head , at any place in the entire web, when you deliberately try to get votes from sites,Google counts it as a spam and in spite of getting benefited from your strategy, you will be punished for this activity as it had been done in past by Google( Google’s Penguin update).

There is saying in SEO “Cheap SEO is cheap only in short term “, most of the time website owner is a non techie person and he doesn’t know about ifs and buts about SEO. he hires any one without proved track record or a person(company) without certification in this field and loose its business in long run.

Let’s come to topic again, so you need to implement right strategy so here I go and share a chart about this:



As per the top SEO experts of this industry, quality of links (Votes) from high authority domains, is holding major share( 20.94 %).

So, your SEO expert will go for this very strongly. But point to be noted again which kind of links (votes)?? Answer is quality links.

Now what should be the parameters of quality links? I suggest you to go again at beginning of this post and see the listed methods (in Bold and Italic) carefully.

As per expert opinion on this, I define quality link(s) as:

  • Which are not from Bad Neighbors
  • Which are not from Irrelevant Sites
  • Which are not with Irrelevant Anchor Texts
  • Which are not readable to Human
  • Which is from authority sites of your Industry
  • Which is Unique: Page providing links to you should not talk about your competitor
  • Any link which holds (Authority, Relevance,Uniqueness & Actual Traffic to your site)

So start implementing methods listed at top of this post which fulfill criteria of quality links.

Stay tuned for learning &  discussing about each method separately in future posts.


How to get country specific Google search results from your local IP?

Most of the time, you need to understand multiple geographic markets for specific keywords research. There is a simple way to do it. Let’s follow these steps for a keyword: “wedding card designs” and learn this technique.

  •  Type “wedding card designs” for normal Search in



Properly see  this image to understand in difference in search for organic and paid search results.

Top organic result is from a blog and Paid search result from an online wedding cards shopping portal

  • Now in next step, we would like to fetch results from US Google search
  • For this you need to write given command in the end of URL received in first Google search (&gl=us)
  • This will pop up results form US market

p2Now see command entered in URL in an ellipse which show us a different organic and paid search results.

You can also see currency of paid image is in local currency(cent) of search results.

This is simple command to remember for everyone and check world wide Google results.

I hope you like this post, stay focused and stay tuned with me.




Basic SEO tips for multiple locations

This is a new topic for most of newbies in SEO Industry. Do you know how your site is performing in organic search results (Google) world wide for same keywords? Let’s take an example for an e-commerce site dealing in Online wedding cards

For this experiment we will choose a long tail Keyword: Radha Krishna Wedding Cards and we test it for 3 locations.

  • India
  • UK
  • US

See screenshot for India:




For UK (How to search UK results from Indian IP?)



For US (How to search for US results from Indian IP?)


Now, If we analyse these results then we will get to know that for same keyword string organics search results are varying in India & UK and remain same for US(Luckily).

Now basic question is “What are the factors which determine change in SEO results? ”

As per various expert of SEO Industry, I am summarizing them here.

1. CCTLD extensions (Country level domain extensions like .in, .uk .us)

Because of this reason, most of the e-commerce sites keep country level domains with them.

2. Server location (Website data location)

3. Back link source sites extensions (Like a link from will help in organic search results of UK )

These three are main factors behind search result variations. Other than this one can count upon language of content on site, address on website and country specific content onsite.

This was basic overview on this topic, we will discuss every factor in detail in coming posts.

Keep yourself tune with me.


Advance SEO Tips for Ecommerce


Explore Analytics using Google Tag Manager

Why Hour of Visit is an important metric? How to track it using Google Tag Manger in Google Universal Analytics?

Last week I read an introductory FAQ on Google Tag Manager explaining how to implement Google Universal Analytics using Google Tag Manager. You might have observed how easy it is to implement the Google UA base code with GTM. It’s just a simple plug and play operation. But that’s not our whole aim, isn’t it? We need to understand what kind of Key Performance Indicators (KPIs) are we looking for considering the website on which we need to implement the tool and there by come up with perfect Metrics which can be translated into our needed KPIs. This is the whole purpose having a Web Analytics tool at place, to understand the most needed KPIs and how they are being affected by different things.So, let us consider one such KPI in our present post and simultaneously let’s see how to implement them using Google Tag Manager and what all configuration needed to be done on Google UA.Most of the web is filled up with Content based websites. For example, my blog comes under such category. I just write some posts related to Web Analytics. So, what am I interested in? What patterns am I looking for? How much can I change my marketing pattern or writing pattern?Since my site is hosted on blogger, I am fortunate to have some basic statistics provided by Blogger’s in-built Stats dashboard. There I have a small graph which shows number of page views my site is getting each minute cleanly. I generally write posts during mid night Indian time, once I am done with the post, I post the link in couple of places so that I can get some traffic to the blog. But last week I broke that pattern and I wrote a post on Tealium in the morning Indian time and tell me about bad timing, on Saturday. Since I have written the post already I couldn’t resist myself from posting the link to different places where I generally post the link. I have spent almost 4 to 5 hours in writing the post and a day preparation for what should be written and with my timing I have received almost no visitors to the post on Saturday and Sunday. I was very disappointed with that result and went to bed on Monday night (Indian Time). And then the magic started, I started receiving number of visits from US and Europe (Most of the visitors to my blog are from US, Europe and India) from Yahoo forums and people started retweeting the post and Tealium has published my article on their blog by the morning I woke up on Tuesday. Good number of visitors have come to my site and some of them liked the post on Facebook, some of them tweeted and some of them shared it on Google plus and LinkedIn making it more reachable via Social media.So what is the moral of the story? Even if you write great content, if you don’t understand people’s pattern and how to market your content it will go waste. If I had written the post during a week day and posted it on couple of forums the post would have gotten a very different exposure. So the timing is a very important thing in content based websites. So what exactly is Hour of Visit and what is it’s importance? Nothing fancy. Its pretty straightforward. It’s the hour in which a user has come to your site. It’s important to track this because you will get an understanding about your visitors, when they are visiting your site on what day so that you can write your posts on the day and hour which will give you exciting results.

How to track Hour of Visit using JavaScript?
It’s pretty easy to track the hour of visit using JavaScript but there is a small thing we need to observe here. You would be interested to know the hour of visit with respect to your timezone but not the visitor’s isn’t it? So how to track the hour of visit for the timezone you want? Thanks to Nilesh for his blog post on getting the time in particular timezone using JavaScript. Here is the code for that

  1. function(){
  2.  var dte = new Date();
  3.  dte.setTime(dte.getTime() +(dte.getTimezoneOffset()+330)*60*1000);
  4.  return dte.getHours();
  5. }

If you want to understand the code clearly, I would recommend you to go through the above blog post or google the various functions used.

Where do you paste this code in GTM?

Now that you have the code with you, open your container in Google Tag Manager and create a new macro with type “Custom JavaScript” and name it as you like and paste the above code into the code box.

What variables need to be used in Google Universal Analytics?
That’s fine, you have created a macro which returns your required hour of visit but where will you pass this data into in Google Universal Analytics? In UA we have something called Custom Dimensions which you can use to track different variables. Explanation of Google Universal Analytics’ Custom Dimensions will take an entire post which I will cover later. For now, we can define a new custom dimension in UA as shown in the below picture. Depending upon your requirement you can select the scope of the custom dimension. I am going to assign the scope as Session for the Hour of visit. The reason behind this is, I want to know the first hour of visit when the user has come to the site which will be accomplished if I select the scope as Session.

You can also create a new custom report keeping the above defined Hour of Visit as the primary dimension with other dimensions under drill downs as shown in the picture below.

How to implement using Google Tag Manager?
Everything is fine so far but still we haven’t connected the macro we have created to the Custom dimension we have created on UA. This is where GTM makes our life very easy. You remember the Base Tag implementation we have done for UA using GTM previously? Open that tag and go to the advanced settings, you should see Custom Dimensions which you can expand and enter the index of the custom dimension and in the place of value you can select the macro you have created previously. Take a look at the picture below to get more clarity.

Now save the tag and create a new version and publish it in GTM. Once it is published you should see the custom dimension with the value populating inside it as below.

If you had faced any such situations where you felt something or some metric you feel gives you a pattern of users and you have implemented it for your blog, please do feel free to comment below 🙂

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