Today, I was going through Adwords A/c, and I was shocked to see that my Ads are performing better in mobile devices rather than desktop. I would like to discuss with you how to get benefited with data and go for better optimization of your Ads.
1. Sign into your adwords A/c.
2. Go to campaign tabs and select one of your campaign
3. Next go to setting tab and Click on devices
4. Oh, what is this data showing?
It is showing that my ads are running in all devices but I am actually getting lower impressions on mobile devices. If we analyse this data further we are actually getting lesser CTC as well as better CTR on mobile devices compared to desktops.
Now a days,most of users do mobile shopping and If we increase our impressions by increasing our bid by say “20 %” then we can position better (may be at 1st position in Ad ranks) as well as get more impressions. It will lead to higher conversion. So I had decided to increase my bids on this.
Let’s discuss impact of this change in my next post after a week.
Task for you: Till that time you check your own ads performance in different devices.
Since 2013, Google is running secure search worldwide and It has created big problems to understand search queries of our visitors in organic search which leads them to our site.
I had planned a strategy and run few Adwords campaign for the month and I found Google Adwords is showing Matched Search Query of user to our site. It helped me to download data of all visits to my site.
Now I grouped various queries with corresponding frequency in a month and checked search queries competition on Google.
As per data in the image , I had decided to go for Long tail keywords with good frequency and average competition.
Now to perform better, I had included user’s query in title of relevant web pages and used other on-site optimization and Link building strategy to improve upon my results.
How to Use Google AdWords Tools to Research Content Marketing Keywords
As a business owner, you may already be familiar with your websites top keywords for organic search traffic or Pay-Per-Click advertising conversion. However, depending on what your competition is doing to optimize their websites, your sites search rank for certain words will fluctuate on a daily basis. Thats why it pays to continue experimenting and testing new words and phrases to use in content campaigns.
Below well walk through using Googles AdWords tool to research keywords and describe how those keywords can create a successful content marketing strategy.
How to Use Google AdWords Keyword Ideas Tool
This tip requires setting up a Google AdWords account. Once you are logged in to AdWords, go to Keyword Tools, then Keyword Ideas. Input one of your main keywords, your website URL, category and location. The keyword tool will use these inputs to generate a list of related phrases. Putting in your website and category are important because Google uses this information to provide a list of ideas focused on your business.
For example, we put in the website URL of a leading online footwear retailer and the keyword shoes and got phrases such as shoes with free shipping and ladies running shoes. For many queries, Google will return dozens of results. To comb through the ideas and find the best keywords for your business, heres what to look for:
Medium Search Volume: Look for keywords with medium to high global and local search volume. The global search volume number represents the number of searches in the past year for each word or phrase across all locations. Local search volume represents the same data, but filtered for the location you selected at the beginning of the query.
Low or Medium Search Competition: Look for words that have low or medium competition. If the keywords have too many other websites in competition, then these words may not be worth the time and content marketing effort.
Keywords That Align With Your Products and Services: Focus only on the keywords that relate to your products or services. If you sell shoes online, but you do not offer free shipping, then the phrases shoes with free shipping is obviously not a good keyword to focus on.
How to Translate Keywords into Content
A content marketing strategy uses keyword-optimized blogs and long form content to increase a websites online visibility and drive more clicks and eyeballs to the site. When evaluating keywords look for phrases that are questions or needs your business can answer.
For example, lets say the online footwear retailer sells a variety of hiking boots and the Keyword Ideas tool comes up with a frequently searched phrase best hiking boots for snow. To turn this keyword into a piece of content, the footwear company can craft a blog post that uses the keyword query to effectively answer the searchers question. The blogs title might be How to Choose The Best Hiking Boots for Snow, and the content could describe specifications for winter hiking boots with links to the shoe retailers product pages. Online searchers will appreciate the companys blog post, which answers their question. This blog also helps the online shoe store to attract warm leads who are likely ready to make a purchase.
The AdWords tool is an excellent resource for finding new keywords for content marketing. At SmartBug Media, in addition to AdWords, we use Hubspots inbound marketing software, which offers extensive keyword research and content marketing tools.
How frequently do you update your business website or blog with fresh keyword-optimized content