As a website owner or online marketing expert, you always worry about visibility of your property in search engines. Specially in eyes of Google as it holds major traffic portion. There are many off page methods which you can think of when you start exploring in field of SEO.
I will discuss a simple strategy which contributes most in off page SEO. It goes like this ” Votes for your site from a site where real visitors come and spend their time is highly valuable”.
There are several methods, you will come across in this journey:
- Community Building in Social networks
- Forum posting
- Search Engine Submission
- Directory Submission
- Social Book Marking
- Link Exchange
- Link Baiting
- Cross Linking
- Photo Sharing
- Local Listing & Yellow pages
- Business Review
- Article Submission
- Press release Promotion
- Classified Submission
- Social Shopping Network
- Document Sharing
As you can see that I have selected few of methods in Bold & Italic, As per View of Mr. Matt Cutt, Google, Web Spam Policy Head , at any place in the entire web, when you deliberately try to get votes from sites,Google counts it as a spam and in spite of getting benefited from your strategy, you will be punished for this activity as it had been done in past by Google( Google’s Penguin update).
There is saying in SEO “Cheap SEO is cheap only in short term “, most of the time website owner is a non techie person and he doesn’t know about ifs and buts about SEO. he hires any one without proved track record or a person(company) without certification in this field and loose its business in long run.
Let’s come to topic again, so you need to implement right strategy so here I go and share a chart about this:
As per the top SEO experts of this industry, quality of links (Votes) from high authority domains, is holding major share( 20.94 %).
So, your SEO expert will go for this very strongly. But point to be noted again which kind of links (votes)?? Answer is quality links.
Now what should be the parameters of quality links? I suggest you to go again at beginning of this post and see the listed methods (in Bold and Italic) carefully.
As per expert opinion on this, I define quality link(s) as:
- Which are not from Bad Neighbors
- Which are not from Irrelevant Sites
- Which are not with Irrelevant Anchor Texts
- Which are not readable to Human
- Which is from authority sites of your Industry
- Which is Unique: Page providing links to you should not talk about your competitor
- Any link which holds (Authority, Relevance,Uniqueness & Actual Traffic to your site)
So start implementing methods listed at top of this post which fulfill criteria of quality links.
Stay tuned for learning & discussing about each method separately in future posts.