This is a new topic for most of newbies in SEO Industry. Do you know how your site is performing in organic search results (Google) world wide for same keywords? Let’s take an example for an e-commerce site dealing in Online wedding cards www.sevenpromises.com
For this experiment we will choose a long tail Keyword: Radha Krishna Wedding Cards and we test it for 3 locations.
See screenshot for India:
Now, If we analyse these results then we will get to know that for same keyword string organics search results are varying in India & UK and remain same for US(Luckily).
Now basic question is “What are the factors which determine change in SEO results? ”
As per various expert of SEO Industry, I am summarizing them here.
1. CCTLD extensions (Country level domain extensions like .in, .uk .us)
Because of this reason, most of the e-commerce sites keep country level domains with them.
2. Server location (Website data location)
3. Back link source sites extensions (Like a link from http://www.abc.uk will help in organic search results of UK )
These three are main factors behind search result variations. Other than this one can count upon language of content on site, address on website and country specific content onsite.
This was basic overview on this topic, we will discuss every factor in detail in coming posts.
Keep yourself tune with me.