How to setup a Pinterst Business Account?

Good News Guys, Pinterest business account is absolutely free!!

So you can setup it now. Go step by step as discussed below:

  • Open Pinterest in your browser and go for business account

 

pinterest login

  •  Once you signed up with it select a username of your choice, I will suggest you to go for primary keyword of your industry. It will help you to appear in top SERPs specially in Google.

Sevenpromises

  • In next step, link this profile with your website and authorize it.
  • Include social sharing buttons in products on website which help users to like and share with their friend on Facebook & Pinterest.

Ganesh Wedding Cards

 

  •  Social share buttons are very useful in providing your site a back link (no page rank transfer) as well as good user experience in discussing about your product/service.
  • Terminology of Pinterest: It is all about Boards & Pins. When ever you have any thing to share with world, you can pin it ( Using analogy of computer file system: Board- A folder, Pins-Files , Pin it- Adding File to folder)

q4

 

  • Working in Pinterest: Now for sharing, you have to organize it on some platform i.e. called Board. You can have multiple boards and on every board you can add multiple pins.

q5

  • As you see, you can pin from any where and It will help to to add multiple products from your website or some one else site and organize it on a board.
  • Whenever a user check his own feeds suggested by Pinterest which shows current feeds as per his interest category & boards he follows, he will come across many pins and what ever he likes from there he can see and pin it in his own board. In this manner, a random user can authenticate about  your products or services.

q6

  • As a user pin an image and add to its board, he will get chance to follow your entire board(very powerful to engage an audience for long term) at the same time he will see your website or if he click on image he will be redirected to same image page on your site(Isn’t Interesting?). Now this user is all yours and can provide you an easy sale.

Classic Wedding Cards

 

This was from my side about basic Pinterest business account handling , SEO benefits as well as e-commerce conversions strategy. Rest you have to explore it.

Best of luck, enjoy reading and do fun.

 

Pinterest can be your trump card in Social Media Marketing!

 

 

It’s true guys. In year 2014, social media has seen emerging platforms which are more e-commerce conversion centric.

 

Pinterst  E commerce strategy

 

As per the report of Shopify, one can easily think of importance of pins now a days. If you analyse this info-graphic than you can see antiques & collectibles are doing really awesome on Pinterest. Any business which uses quality pictures of its product and services can do great.

I had just started it analyzing it for one of my client which deals in online wedding cards and has great collection of beautiful wedding invites. I have recently started its business account with Pinterest. There is a lot of work to do with it. But you can go and see it once. In my next post I will discuss with you how to work with Pinterest.

Social Media Thirst

Are you planning for SEO?

As a website owner or online marketing expert, you always worry about visibility of your property in search engines. Specially in eyes of Google as it holds major traffic portion. There are many off page methods which you can think of when you start exploring in field of SEO.

I will discuss a simple strategy which contributes most in off page SEO. It goes like this ” Votes for your site from a site where real visitors come and spend their time is highly valuable”.

There are several methods, you will come across in this journey:

  • Community Building in Social networks
  • Blogging
  • Forum posting
  • Search Engine Submission
  • Directory Submission
  • Social Book Marking
  • Link Exchange
  • Link Baiting
  • Cross Linking
  • Photo Sharing
  • Local Listing & Yellow pages
  • Business Review
  • Article Submission
  • Press release Promotion
  • Classified Submission
  • Social Shopping Network
  • Answers
  • Document Sharing

Source:Day to Day Off Page SEO Tactics

As you can see that I have selected few of methods in Bold & Italic, As per View of  Mr. Matt Cutt, Google, Web Spam Policy Head , at any place in the entire web, when you deliberately try to get votes from sites,Google counts it as a spam and in spite of getting benefited from your strategy, you will be punished for this activity as it had been done in past by Google( Google’s Penguin update).

There is saying in SEO “Cheap SEO is cheap only in short term “, most of the time website owner is a non techie person and he doesn’t know about ifs and buts about SEO. he hires any one without proved track record or a person(company) without certification in this field and loose its business in long run.

Let’s come to topic again, so you need to implement right strategy so here I go and share a chart about this:

Image

 

As per the top SEO experts of this industry, quality of links (Votes) from high authority domains, is holding major share( 20.94 %).

So, your SEO expert will go for this very strongly. But point to be noted again which kind of links (votes)?? Answer is quality links.

Now what should be the parameters of quality links? I suggest you to go again at beginning of this post and see the listed methods (in Bold and Italic) carefully.

As per expert opinion on this, I define quality link(s) as:

  • Which are not from Bad Neighbors
  • Which are not from Irrelevant Sites
  • Which are not with Irrelevant Anchor Texts
  • Which are not readable to Human
  • Which is from authority sites of your Industry
  • Which is Unique: Page providing links to you should not talk about your competitor
  • Any link which holds (Authority, Relevance,Uniqueness & Actual Traffic to your site)

So start implementing methods listed at top of this post which fulfill criteria of quality links.

Stay tuned for learning &  discussing about each method separately in future posts.

 

How to get country specific Google search results from your local IP?

Most of the time, you need to understand multiple geographic markets for specific keywords research. There is a simple way to do it. Let’s follow these steps for a keyword: “wedding card designs” and learn this technique.

  •  Type “wedding card designs” for normal Search in Google.com

 

 

Properly see  this image to understand in difference in search for organic and paid search results.

Top organic result is from a blog and Paid search result from an online wedding cards shopping portal

  • Now in next step, we would like to fetch results from US Google search
  • For this you need to write given command in the end of URL received in first Google search (&gl=us)
  • This will pop up results form US market

p2Now see command entered in URL in an ellipse which show us a different organic and paid search results.

You can also see currency of paid image is in local currency(cent) of search results.

This is simple command to remember for everyone and check world wide Google results.

I hope you like this post, stay focused and stay tuned with me.

 

 

 

Basic SEO tips for multiple locations

This is a new topic for most of newbies in SEO Industry. Do you know how your site is performing in organic search results (Google) world wide for same keywords? Let’s take an example for an e-commerce site dealing in Online wedding cards www.sevenpromises.com

For this experiment we will choose a long tail Keyword: Radha Krishna Wedding Cards and we test it for 3 locations.

  • India
  • UK
  • US

See screenshot for India:

 

Image

 

For UK (How to search UK results from Indian IP?)

 

Image 

For US (How to search for US results from Indian IP?)

Image

Now, If we analyse these results then we will get to know that for same keyword string organics search results are varying in India & UK and remain same for US(Luckily).

Now basic question is “What are the factors which determine change in SEO results? “

As per various expert of SEO Industry, I am summarizing them here.

1. CCTLD extensions (Country level domain extensions like .in, .uk .us)

Because of this reason, most of the e-commerce sites keep country level domains with them.

2. Server location (Website data location)

3. Back link source sites extensions (Like a link from http://www.abc.uk will help in organic search results of UK )

These three are main factors behind search result variations. Other than this one can count upon language of content on site, address on website and country specific content onsite.

This was basic overview on this topic, we will discuss every factor in detail in coming posts.

Keep yourself tune with me.

 

Analyzing device targeting option in Google Adwords

Today, I was going through Adwords A/c, and I was shocked to see that my Ads are performing better in mobile devices rather than desktop. I would like to discuss with you how to get benefited with data and go for better optimization of your Ads.

1. Sign into your adwords A/c.

2.  Go to campaign tabs and select one of your campaign

Image

3. Next go to setting tab and Click on devices

4. Oh, what is this data showing?

Image

It is showing that my ads are running in all devices but I am actually getting lower impressions on mobile devices. If we analyse this data further we are actually getting lesser CTC as well as better CTR on mobile devices compared to desktops.

Now a days,most of users do mobile shopping and If we increase our impressions by increasing our bid by say “20 %” then we can position better (may be at 1st position in Ad ranks) as well as get more impressions. It will lead to higher conversion. So I had decided to increase my bids on this.

Let’s discuss impact of this change in my next post after a week.

Task for you: Till that time you check your own ads performance in different devices.

Advance SEO Tips for Ecommerce

advanced-seo-tips-for-ecommerce-sites

How to get long term SEO benefits using Google Adwords?

Since 2013, Google is running secure search worldwide and It has created big problems to understand search queries of our visitors in organic search which leads them to our site.
I had planned a strategy and run few Adwords campaign for the month and I found Google Adwords is showing Matched Search Query of user to our site. It helped me to download data of all visits to my site.

Matched Search Query

Now I grouped various queries with corresponding frequency in a month and checked search queries competition on Google.

Data Analysis

As per data in the image , I had decided to go for Long tail keywords with good frequency and average competition.
Now to perform better, I had included user’s query in title of relevant web pages and used other on-site optimization and Link building strategy to improve upon my results.

Explore Analytics using Google Tag Manager

Why Hour of Visit is an important metric? How to track it using Google Tag Manger in Google Universal Analytics?

Last week I read an introductory FAQ on Google Tag Manager explaining how to implement Google Universal Analytics using Google Tag Manager. You might have observed how easy it is to implement the Google UA base code with GTM. It’s just a simple plug and play operation. But that’s not our whole aim, isn’t it? We need to understand what kind of Key Performance Indicators (KPIs) are we looking for considering the website on which we need to implement the tool and there by come up with perfect Metrics which can be translated into our needed KPIs. This is the whole purpose having a Web Analytics tool at place, to understand the most needed KPIs and how they are being affected by different things.So, let us consider one such KPI in our present post and simultaneously let’s see how to implement them using Google Tag Manager and what all configuration needed to be done on Google UA.Most of the web is filled up with Content based websites. For example, my blog comes under such category. I just write some posts related to Web Analytics. So, what am I interested in? What patterns am I looking for? How much can I change my marketing pattern or writing pattern?Since my site is hosted on blogger, I am fortunate to have some basic statistics provided by Blogger’s in-built Stats dashboard. There I have a small graph which shows number of page views my site is getting each minute cleanly. I generally write posts during mid night Indian time, once I am done with the post, I post the link in couple of places so that I can get some traffic to the blog. But last week I broke that pattern and I wrote a post on Tealium in the morning Indian time and tell me about bad timing, on Saturday. Since I have written the post already I couldn’t resist myself from posting the link to different places where I generally post the link. I have spent almost 4 to 5 hours in writing the post and a day preparation for what should be written and with my timing I have received almost no visitors to the post on Saturday and Sunday. I was very disappointed with that result and went to bed on Monday night (Indian Time). And then the magic started, I started receiving number of visits from US and Europe (Most of the visitors to my blog are from US, Europe and India) from Yahoo forums and people started retweeting the post and Tealium has published my article on their blog by the morning I woke up on Tuesday. Good number of visitors have come to my site and some of them liked the post on Facebook, some of them tweeted and some of them shared it on Google plus and LinkedIn making it more reachable via Social media.So what is the moral of the story? Even if you write great content, if you don’t understand people’s pattern and how to market your content it will go waste. If I had written the post during a week day and posted it on couple of forums the post would have gotten a very different exposure. So the timing is a very important thing in content based websites. So what exactly is Hour of Visit and what is it’s importance? Nothing fancy. Its pretty straightforward. It’s the hour in which a user has come to your site. It’s important to track this because you will get an understanding about your visitors, when they are visiting your site on what day so that you can write your posts on the day and hour which will give you exciting results.

How to track Hour of Visit using JavaScript?
It’s pretty easy to track the hour of visit using JavaScript but there is a small thing we need to observe here. You would be interested to know the hour of visit with respect to your timezone but not the visitor’s isn’t it? So how to track the hour of visit for the timezone you want? Thanks to Nilesh for his blog post on getting the time in particular timezone using JavaScript. Here is the code for that

  1. function(){
  2.  var dte = new Date();
  3.  dte.setTime(dte.getTime() +(dte.getTimezoneOffset()+330)*60*1000);
  4.  return dte.getHours();
  5. }

If you want to understand the code clearly, I would recommend you to go through the above blog post or google the various functions used.

Where do you paste this code in GTM?

Now that you have the code with you, open your container in Google Tag Manager and create a new macro with type “Custom JavaScript” and name it as you like and paste the above code into the code box.

What variables need to be used in Google Universal Analytics?
That’s fine, you have created a macro which returns your required hour of visit but where will you pass this data into in Google Universal Analytics? In UA we have something called Custom Dimensions which you can use to track different variables. Explanation of Google Universal Analytics’ Custom Dimensions will take an entire post which I will cover later. For now, we can define a new custom dimension in UA as shown in the below picture. Depending upon your requirement you can select the scope of the custom dimension. I am going to assign the scope as Session for the Hour of visit. The reason behind this is, I want to know the first hour of visit when the user has come to the site which will be accomplished if I select the scope as Session.

You can also create a new custom report keeping the above defined Hour of Visit as the primary dimension with other dimensions under drill downs as shown in the picture below.

How to implement using Google Tag Manager?
Everything is fine so far but still we haven’t connected the macro we have created to the Custom dimension we have created on UA. This is where GTM makes our life very easy. You remember the Base Tag implementation we have done for UA using GTM previously? Open that tag and go to the advanced settings, you should see Custom Dimensions which you can expand and enter the index of the custom dimension and in the place of value you can select the macro you have created previously. Take a look at the picture below to get more clarity.

Now save the tag and create a new version and publish it in GTM. Once it is published you should see the custom dimension with the value populating inside it as below.

If you had faced any such situations where you felt something or some metric you feel gives you a pattern of users and you have implemented it for your blog, please do feel free to comment below :)

Research Content Marketing Keywords using Google Adwords

How to Use Google AdWords Tools to Research Content Marketing Keywords

As a business owner, you may already be familiar with your website’s top keywords for organic search traffic or Pay-Per-Click advertising conversion.  However, depending on what your competition is doing to optimize their websites, your site’s search rank for certain words will fluctuate on a daily basis. That’s why it pays to continue experimenting and testing new words and phrases to use in content campaigns.

Below we’ll walk through using Google’s AdWords tool to research keywords and describe how those keywords can create a successful content marketing strategy.

How to Use Google AdWords Keyword Ideas Tool

This tip requires setting up a Google AdWords account. Once you are logged in to AdWords, go to Keyword Tools, then Keyword Ideas. Input one of your main keywords, your website URL, category and location.  The keyword tool will use these inputs to generate a list of related phrases. Putting in your website and category are important because Google uses this information to provide a list of ideas focused on your business.

For example, we put in the website URL of a leading online footwear retailer and the keyword “shoes” and got phrases such as “shoes with free shipping” and “ladies running shoes.”  For many queries, Google will return dozens of results. To comb through the ideas and find the best keywords for your business, here’s what to look for:

Medium Search Volume: Look for keywords with medium to high global and local search volume. The global search volume number represents the number of searches in the past year for each word or phrase across all locations. Local search volume represents the same data, but filtered for the location you selected at the beginning of the query.

Low or Medium Search Competition: Look for words that have low or medium competition. If the keywords have too many other websites in competition, then these words may not be worth the time and content marketing effort.

Keywords That Align With Your Products and Services: Focus only on the keywords that relate to your products or services. If you sell shoes online, but you do not offer free shipping, then the phrases “shoes with free shipping” is obviously not a good keyword to focus on.

How to Translate Keywords into Content

A  content marketing strategy uses keyword-optimized blogs and long form content to increase a website’s online visibility and drive more clicks and eyeballs to the site. When evaluating keywords look for phrases that are questions or needs your business can answer.

For example, lets say the online footwear retailer sells a variety of hiking boots and the Keyword Ideas tool comes up with a frequently searched phrase “best hiking boots for snow.”  To turn this keyword into a piece of content, the footwear company can craft a blog post that uses the keyword query to effectively answer the searcher’s question. The blog’s title might be “How to Choose The Best Hiking Boots for Snow,” and the content could describe specifications for winter hiking boots with links to the shoe retailer’s product pages. Online searchers will appreciate the company’s blog post, which answers their question. This blog also helps the online shoe store to attract warm leads who are likely ready to make a purchase.

The AdWords tool is an excellent resource for finding new keywords for content marketing. At SmartBug Media, in addition to AdWords, we use Hubspot’s inbound marketing software, which offers extensive keyword research and content marketing tools.

How frequently do you update your business website or blog with fresh keyword-optimized content

 

 

Do you want to learn Link Building?

The idea of actively building links is generally ostracized and off putting in the startup world. This is unfortunate, as link building is a very easy thing to do and it can pay dividends far beyond the amount of effort put into the process. Since literally every Startup can benefit from SEO and more traffic, it is imperative that all Startups have some sort of strategy in place.

As my product is in the SEO space, I figured I would share a link building method that’s safe, effective, and easy to do…even for someone who has never done SEO in their life.

Let’s Get Started

First, a 17 word SEO primer: SEO is a popularity contest, and you need a lot of votes from influential people to win.

I KNOW THERE’S MORE TO IT.

In that primer, votes = links from other sites to yours and winning = ranking high in the search engines.

But that’s enough for us to get started, so please don’t raise objections to this summary. Let’s just roll with it.

So how do you rack up those votes, you ask? You can:

  1. Cross your fingers and pray
  2. Write some really good content, tell people about it, then do #1
  3. Spam the ever living crap out of the internet
  4. Actively participate in discussions across the internet, slowly increasing your brand awareness and reach

Again, I KNOW THERE’S MORE TO IT. Spare me.

For startups with founders who aren’t very well versed in SEO, I recommend a combination of #2 and #4. I’m not going to cover #2 here because, well, I don’t want to. I’m going to talk about #4.

You’re probably asking, “So, how do I actively participate in discussion across the internet and slowly increase my brand awareness and reach?” Well, I recommend the following.

The Really Easy Link Building SEO Strategy For Startups

Step 1) Brainstorm Some Keywords

There are lots and lots of ways to gather lists of keywords, from just scribbling down a list on paper to using fully automated tools. The method I’m going to recommend here is simple enough that anyone can do it in 5 minutes.

  1. Obviously, write down your product name and any variations thereof.
  2. Write down a few short phrases that define your product well enough so that if someone typed it into Google, it’d be reasonable for your product to show up in the results. Let’s take Basecamp as an example. Some keywords that we could describe Basecamp with include: “project management”, “small business project management”, “simple project management”. This really isn’t rocket science, it’s pretty easy to come up with these. Focus on simple, straight forward keywords.
  3. Be specific, but not verbose. “simple project management web app for small businesses with fashion conscious founders” is not a good keyword.
  4. Write down some keywords related to the problem your product solves. Again with Basecamp: “project management for remote teams”, “how to use milestones”, “shared todo lists”. These can be a little bit more verbose.
  5. Write down as many competitor related keywords you can think of, including both brand and product names. “Asana”, “Active Collab”, “Planscope”

Step 2) Find Related Keywords For Each Keyword In Your List Using Google

Go to google and search for each of those keywords you wrote down. Scroll down to the bottom of each results page, and more often than not you’ll see a related keywords list. These are keywords Google has decided are very relevant to what you searched for. PAY ATTENTION TO THOSE. Grab all of those keywords and add them to your list as well.

At this point, you should have a few dozen keywords in your list. Read through it and throw away any keywords that are obviously not good.

Step 3) Generate RSS Feeds From Google Blog Search Results For Every Keyword

For whatever reason, people don’t talk about this much, but here’s a neat little trick. Every time you search for a keyword in Google Blog Search, you can generate an RSS feed at the bottom of the page to subscribe to that keyword. Then, whenever anything new shows up in their index, that will also show up in your RSS reader. Automated keyword mention monitoring? Yes please.

First, search in Google Blog Search for your keyword:

Then scroll down and click the rss feed link at the bottom of the page:

Grab all of these links for all of your keywords and put them into a spreadsheet list or just a text file for now.

Step 4) Add Keyword Feeds To Google Reader

(Note: You can use any feed reader, I’m just using Google’s for this example).

Go down your list of keyword feeds and subscribe to each one. After you add your first one, click the arrow next to it and select “New Folder” and make a folder named “Keyword Feeds”. As you add all of the rest of your feeds, add each one to this same folder.

Step 5) Put On Your Blog Commenting Game Face

You should now have a bunch of blog posts in your feed reader that you can visit and comment on. What you’ll want to do here is visit the posts that seem interesting or relevant, ACTUALLY READ THE BLOG POST, then leave a legitimate, insightful comment. Don’t just say thanks, don’t just pimp your product out. Contribute to the discussion.

Bloggers love comments. Especially on their brand new posts (which is why this method is so powerful). If you leave a good comment on a post, that blogger is going to love you forever. So do a good job here. Also, you don’t have to agree with the blogger necessarily. If you want to nicely object to what they wrote, that’s a great strategy too.

Another little trick is to reply to someone else’s comment. Play Devil’s Advocate or just enter the discussion from their comment instead of directly off the post. Just be natural.

Once you’ve left a comment on the post, you’re going to want to copy the url of that post and save it to a new spreadsheet or text document. You’re doing this because:

  1. Most blogs have comment moderation on
  2. You need to check and see when your post gets unmoderated

Finally, grab the rss feed of this blog you just commented on and subscribe to it in Google Reader. Put it in a folder named “Commented” like in the above screenshot.

Step 6) Monitor Your Comments

Periodically load up the list of urls you’ve saved of posts you’ve commented on previously. Go to a site like urlopener.com and open them up in your browser in batches of 10 or so. A trick here is to use a different browser (or incognito mode) than the one you commented in; reason being, most blog platforms will drop a cookie on you, so you’ll see your comment even if it’s in moderation.

Go through each url one by one and see which ones have been approved. When a comment has been approved:

  1. Remove it from your list of urls in this spreadsheet
  2. Move the feed in your feed reader from the “Commented” folder to an “Approved Comments” folder.
  3. Do a little jig

Step 7) Rinse And Repeat

This strategy only takes about 15-30 minutes a day and can have a very nice positive impact on your bottom line over time both in traffic and (hopefully) conversions from that traffic. There’s no excuse not to do this. So long as you have a good amount of keyword feeds in your reader, you should be able to post 5-10 comments a day very easily.

The Inner Workings Of This Strategy

So there are a few reasons why this is a good strategy to follow for beginner SEOs and Startups.

  1. It’s safe. Don’t listen to people who say building links is Black Hat. It’s perfectly ok to manually comment to your heart’s content. You won’t get slapped by Google for this.
  2. Once you’ve gotten approved on a blog, you usually won’t get moderated any more. That doesn’t mean you should then just start shamelessly promoting your product or spamming every single post on that blog, it just means that you can comment on that blog in the future without having to go back and check to see if your comment got approved. Easy links at that point.
  3. Repeat commenters on blogs makes bloggers happy, which means they will take notice of you and possibly write about you or just mention your product in their own lives.
  4. Comments can send traffic too. Yes, links are good. But the traffic you get can also be great.
  5. The benefits compound over time. The nature of Google and Page Rank and link sources is that they generally get stronger as they age. Getting a comment on a post on the day it’s published means that one day that comment might evolve into a very strong link as that blog post grows in strength itself.

So that’s it. You can get this strategy up and running in under and hour, and act on it every day in about 30 minutes a day. This is very much worth your time and every single Startup out there should be doing this.

SEO: Question & Answer(Basics)

Question 1. What Is Spider?
Answer. A browser- like program that downloads web pages.

Question 2. What is Crawler?
Answer. A program that automatically follows all of the links on each web page.

Question 3.What is Indexer?
Answer. A program that analyzes web pages downloaded by the spider and the crawler.

Question4.What is Keyword Frequency?
Answer. Keyword frequency means the number of times a keyword phrase or keyword appears with in a web page. The more times a keyword or keyword phrase appears within a web page, the more relevance a search engines are likely to give the page for a search with those keywords or key phrase.

Question 5. Keyword Prominence?
Answer. Keyword prominence refers to how prominent keywords are within a web page. It is recommendation to place important keywords at the start or near of a web page, starting of a sentence, TITLE or META tag.

Question 6. Keyword Proximity ?
Answer. Keyword proximity refers to the closeness between two or more keywords. It is better to have keywords placed closer in a sentence.

Keyword proximity examples:
Example 1: How Keyword Density Affects Search Engine Rankings.
Example 2: How Keyword Density Affects Rankings In Search Engine.
In above example, if someone searched for “search engine rankings,” a web page containing the first sentence is more likely to rank higher than the second.
The reason is because the keywords are placed closer together.

Question 7. What are supplemental results?
Answer. Supplemental results are filtered by search engines in order not to spam users with similar pages that exist on one site or on several sites. That is why even though supplemental results are retrieved together with the main results, they are viewable only if you choose to look at them. (Or) filtered results that are similar to the ones already shown.

Question 8. What does “organic search results” mean?
Answer. It is the same as “natural search results”. This is the opposite to paid listings.

Question 9. What is Page Rank?
Answer. Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google. It is the system invented by Larry Page (one of Google’s founders) and one of the reasons that Google was so successful in showing the most relevant results to the searcher. Page rank today is only one out of the 250 factors that Google is using to rank websites.

Question 10.What is Link building?
Answer: Link building is the most popular off-Page SEO method. Basically by building external links to your website, you are trying to gather as many ‘votes’ as you can so that you can bypass your competitors and rank higher. For example if someone likes this article and references it from his/her website or blog, then this is like telling search engines that this page has good information.

 

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